[ Brand Strategy for Therapists ]
Your Psychology Today Profile Isn't Working.
Neither is pretending you'll fix it later. Let's rewrite it—and your brand voice, and your roadmap—in one hour for $250.
You're a great therapist.
But nobody knows who you are.
You opened your practice to help people. But now you're stuck writing "I create a safe space" for the 50th time, wondering why your phone isn't ringing.
Here's what grad school didn't teach you:
How to actually get clients. How to write about yourself without cringing. How to stand out on Psychology Today. How to stop feeling like a fraud when you charge what you're worth.
You've tried DIY. You've tried coaches who told you to "believe in yourself." Neither paid your rent.
You don't need a 6-month program. You don't need a "sales funnel." You just need clarity.
Sound familiar? Tap to acknowledge.
I'm Liz. I fix therapist branding.
I'm an LPC who accidentally became a brand strategist.
I built my practice from nothing—no family money, no safety net. Just trial, error, and a lot of Monster Energy. But I didn't wing it alone. I collaborate with someone who brings design, SEO, and research depth I couldn't build myself—a partner dedicated to this mission, with a knowledge base built from thousands of peer-reviewed papers.
Together, we figured out how to find your voice, define your ideal client, and write the copy that makes them say "Finally, someone who gets it."
We don't guess. We've built systems. Research-backed. Battle-tested.
"I don't teach you to fish. I hand you the fish."
Want to see what "the fish" actually looks like?
↓ See the 8 DeliverablesHere's What You Get for $250.
This isn't a sales call disguised as a consultation. This is a working session. You show up, we work, you leave with deliverables.
Eight deliverables. Not ideas—documents you keep.
1-Hour 1-on-1 with Liz
Virtual session, just you and me. No scripts, no agenda from a playbook—we work on YOUR business.
Authenticity Guide
Your brand voice, written out so you can use it everywhere—website, social, intake emails, everywhere.
Strengths/Challenges Framework
What you're great at, what's holding you back, and how to leverage one to fix the other.
Ideal Client Profile
Stop trying to help everyone. Know exactly who you're for—and who you're not.
"What Therapy Is Like With Me" Copy
The hardest paragraph to write? Done. You'll have copy you can paste directly onto your website.
NAP Audit
Name, address, phone consistency across Google and directories. Crucial for local SEO—and often completely wrong.
Psychology Today Rewrite
We'll rewrite your profile title and intro in real-time. No more "I create a safe space." Something that actually converts.
Next Steps Roadmap
A clear list of what to do next. Not vague "tips"—actual tasks you can check off.
Here's How It Actually Works.
No mystery. No surprise upsells. Here's the path from curious to done.
Book a Fit Check
20 minutes. We decide together if this is right for you.
Pay $100 Deposit
Secures your session. Refundable with 3+ days notice.
Fill Out Intake Form
Liz reviews it before your session so we hit the ground running.
Attend Your Session
Virtual, collaborative, working session. You leave with deliverables.
Pay $150 Remainder
Due at session. Stripe accepted.
Email Followup
Ask anything after. Liz responds in 1-2 business days.
Low Risk. High Reward.
The session is $250. You pay a $100 deposit to book. If you need to cancel (with at least 3 business days notice), you get it back. The remaining $150 is due at the session.
Real Talk: I charge $250 because I want you to take it seriously, but I want it to be accessible. This isn't a trap to sell you a $5k program. There is no $5k program. There's just this.
If you no-show without notice? You know better—as a therapist—about respecting someone's time.
After Your Session
Before
- ✗ No brand voice—you sound like everyone else
- ✗ Generic PT profile that isn't converting
- ✗ No roadmap—just vague "I should do more marketing"
- ✗ Trying to help everyone, connecting with no one
After
- ✓ Authenticity Guide you can reference for everything
- ✓ PT profile you can paste directly today
- ✓ Specific next steps you can actually check off
- ✓ Clarity on who you're for—and confidence to say no to the rest
Want to go deeper?
Followup sessions are $125/hour. Same format. Same no-show policy. No pressure. I mention it because some people ask—not because I need you to buy more.
Ready?
Want to learn more first?
Just to be clear...
This is NOT clinical supervision.
This is NOT legal advice.
This IS brand strategy and copywriting consulting for therapists who want to get found.
FAQ
This works for group practice owners too, but we'll focus on YOUR personal brand as the leader/owner. If you want brand strategy for the whole practice, we can discuss that on the Fit Check.
Sessions are virtual. It keeps things simple and accessible. If you're local to St. Louis and really prefer in-person, we can discuss, but virtual is the default.
Followups are $125/hour. Same format. You're not locked into anything. Book when you need it.
A complete brand foundation: 1-hour 1-on-1, Authenticity Guide, Strengths/Challenges Framework, Ideal Client Profile, "What therapy is like with me" copy, NAP Audit, Psychology Today profile rewrite, and Next Steps Roadmap. You leave with documents, not just ideas.
$100 deposit secures your slot after the free Fit Check. It's refundable with 3+ business days' notice. The remaining $150 is due at the session. Payments via Stripe.
Email followup is included. Send your questions within a week of the session and I'll respond within 1-2 business days. Not a chatbot—me, actually reading and responding.