Fill: 0/0 | Phase: initial

Custom websites starting at $1,500. Ongoing support from $320/mo.

Nobody loves looking at pricing pages. We get it.

You're probably wondering if this is going to be another situation where the "real" price is hidden behind a form, or tucked into some fine print you won't see until you're already on a call.

So here's everything, upfront. The prices. What you get. What happens if you leave. All of it—before you commit to anything.

GO

HOW IT STARTS: THE FIT CHECK

Before anything else, we talk.

Every path below starts with a free 20-minute Fit Check. This isn't a sales call. It's a conversation where we figure out if we're aligned on values and objectives—and whether this actually makes sense for you.

If it doesn't, we'll tell you. If we think someone else would serve you better, we'll say that too.

No commitment until we both agree it's a fit.

How We Work Together

We've built three paths depending on where you're at. No pressure to pick the expensive one—each option exists because different therapists need different things.

The "Taste Test"

Collab Session — $250

A single, focused session where we figure out what's actually going on with your marketing.

"This isn't a sales call. You leave with real deliverables—even if you never work with us again."

Learn More

What's Included:

  • • 1-hour 1-on-1 with Liz
  • • Authenticity Guide (brand voice)
  • • Strengths/Challenges Framework
  • • Ideal Client ID
  • • "What therapy is like with me" copy
  • • NAP Audit
  • Psychology Today profile rewrite
  • • Next Steps Roadmap
The Standard

Solo Path (Upfront)

$1,500 - $2,500

A complete, custom-built website for your practice. No templates. No cookie-cutter layouts. Just a site that sounds like you and works for your clients.

What's Included:
  • • Custom design and build (Elementor + WordPress)
  • • SEO foundations (schema, structure, speed)
  • • AEO + GEO optimization
  • • Mobile-responsive
  • • Contact forms that actually work
  • 11% discount for paying upfront

Option A: Host it ($32/mo)
Security, backups. Updates $52/hr.

Option B: Managed ($320/mo)
Includes blog, GBP, updates.

Learn More
Most Popular

All-In

$432/mo

for 12 months → then $320/mo ongoing. Everything from Solo Path, no big upfront cost.

What's Included:
  • • Custom website (same quality as Upfront)
  • • Ongoing hosting and security
  • Monthly blog content
  • • Google Business Profile management
  • • SEO maintenance
  • • Updates included (no hourly fees)

$432/mo × 12 = $5,184 total.
After month 12, drops to $320/mo.
No lock-in.

Get Started
Scaling Up

Not a Solo Practice?

If you're a group practice owner or part of a collaborative, the process is similar—but the scope is different.

Learn More

Group Practice:
Multi-provider site, individual pages, team bios, complex scheduling. Builds typically $5,000 - $8,000.

Collaborative:
Pooling resources? We can talk about shared branding vs individual sites.

Ownership & Exit: The Honest Version

Paid Upfront?

You own everything. Forever. Site files, designs, all of it. If you ever want to leave, we hand you the files. Done.

All-In (3+ months)?

Same deal. Files are yours. Forever. We build it, you own it.

Stop Paying?

Site goes down. No drama. No guilt trip. If you hit the ownership threshold, you get files. Simple.

We're not here to trap you. We're here to do good work for people who want it.

What Agencies Charge (For Context)

We're not going to trash-talk other agencies. But you should know what the market looks like.

Service Typical Agency Our Price
Custom website build $3,000 - $8,000+ $1,500 - $2,500
Monthly retainer $1,500 - $10,000/mo $320 - $432/mo
SEO setup $500 - $5,000 Included

We're not cheap because we cut corners. We're affordable because we built systems that work, and we don't have a downtown office with exposed brick. You're paying for the work—not the brand name.

A Note on Buzzwords

AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), Brand Mentions. You might have heard these as the hot new thing in SEO.

Here's the honest truth: Good SEO already includes all of this.

When we build your site, we structure content so it can be pulled into featured snippets, AI summaries, and direct answers. That's not an add-on. That's just how SEO works in 2026. If someone's selling you "AEO" or "brand mentions strategy" as a separate service, ask them what they're actually doing differently.

FAQ

You shouldn't—not yet. That's what the Fit Check is for. We talk, you ask whatever you want, and we both decide if this makes sense. I'd rather lose a sale than work with someone who feels pressured into it.

Then we figure out why. A website is one piece of a bigger picture—your referral network, your niche clarity, your Google Business Profile, your Psychology Today presence. If something's not working, we troubleshoot together. That's what "Managed" means. We don't just build and disappear.

I get it. The therapy marketing space is full of people who've never sat across from a client, selling you cookie-cutter templates and calling it "custom." I'm a therapist. I built this because I was frustrated by the same stuff you are.

Nothing. If you want to DIY it and you've got the time, go for it. Those platforms work fine for getting something up. But if you want something that actually sounds like you, ranks in search, and doesn't look like every other therapy site—that's what we do. We build it. You own it.

Because we're not an agency. We don't have account managers, a sales team, or an office lease. We built systems that let us do high-quality work without the overhead. You're paying for the work—not the brand name.

Ready to talk?

Book a free 20-minute Fit Check. No commitment before we talk. No pressure during. Just a conversation.

If it's not a fit, we'll tell you. If we think you'd be better served by someone else, we'll say that too.

Book a Free Fit Check

20 minutes. No commitment. Just a conversation to see if we're aligned.

Read the Free Guides → Google Reviews Guide → See How We Work →