No Mystery. Just Steps.

Here's exactly how I work — explained before you commit.

I'm not going to make you book a call just to find out "how it works."

This page is the process. The real one. Same steps whether you're doing a Collab Session or a full website build. I want you to see everything upfront so you can decide if this makes sense — before we ever talk.

Every collaboration starts the same way: a 20-minute conversation.

See the Steps

Step 1: The Fit Check

20 minutes · Free · Virtual

This is a conversation — not a sales call. I'll ask about your practice, what's working, what isn't. You ask me whatever's on your mind.

If it's a fit, we'll talk next steps. If it's not, I'll tell you — and you'll leave with some clarity about what's actually going on with your marketing either way.

No pitch. No pressure. We're figuring out together if this makes sense.

Step 2: Deposit + Intake Form

$100 deposit

$100 deposit. Refundable with 3+ business days notice. If you need to reschedule instead of cancel, you keep the deposit — no problem. The remaining balance is due the day of your session.

(For group practice projects, the fee is higher. Check the group page for details.)

After the deposit, you'll get a link to an intake form. It's designed to be quick and even fun to fill out — and it gives me everything I need to hit the ground running.

I review your form before our session so we don't waste a second of your time.

Step 3: The Collab Session

Paid session · Virtual · Working session

This is the real work. A 1-on-1 where we dig into your practice, your voice, your goals. This isn't a lecture. It's collaborative — you talk, I listen, we figure it out together.

Every project goes through a Collab Session first. Whether you want a PT rewrite, a solo site, or a full group practice build — it all starts here. I don't ask you to commit to anything bigger until after we've met.

The remaining $150 is due at the session.

After the session:

  • For standalone Collab Sessions (PT rewrite, Authenticity Guide, etc.): You'll get your deliverables within 3 business days. If you have changes or extra requests, we handle those. If you have no changes, I can often get you the final copy within 24 hours.
  • For larger projects: I may have additional questions to answer. Once everything is clear, you'll receive a final project scope and brief. You sign, approve, and pay the 52% deposit. Then we get to work.

Step 4: The Build

For Website Projects

For website builds, here's the honest truth: every project is different.

I don't quote timelines until I know the scope. Once I do, I set realistic deadlines — ones I'm confident we can hit. Often we finish early. If something comes up on my end, I communicate clearly and well in advance. No surprises. No excuses.

I'm human. I see 35+ therapy clients a week on top of this work. My partner has their own workload too. We know what it's like to be overpromised and underdelivered. We won't do that to you.

During the build, we set check-in points where you get updates and stay in the loop. You'll know what's happening and when to expect progress.

You don't need to do anything during the build. Keep seeing clients. Keep living your life. We'll reach out when it's time for your input.

What about the tech?

We build on Astro — a modern web framework that's fast, secure, and doesn't require you to log into a clunky backend. You won't be dragging and dropping widgets. You'll have a real website built with real code by someone who knows what they're doing.

If that sounds intimidating, don't worry. You don't need to touch any of it. That's why you're hiring us.

Step 5: Delivery + Handoff

You own it

When the work is done, I walk you through everything. What we built, how it works, what you own.

For Collab Sessions:

You get your deliverables (Authenticity Guide, PT rewrite, Next Steps Roadmap, etc.) and email followup is included. If you have questions within a week of your session, send them over. I'll respond within 1-2 business days. Just understand — I can't give everyone unlimited time and attention. Respect my boundaries, and I'll always be there when you need me.

For website builds:

You own the content. The copy, the images, everything on the site is yours. If you ever want to leave or take your site somewhere else, I'll zip the files and send them to you. Just know — it's raw Astro code. A lot of files. If you have someone who can work with it, great. If not, it's mostly useful as a backup. But it's yours if you want it.

Just want hosting?

If you don't need the full SEO and marketing package, I offer hosting for $32/month — that covers backups, updates, and keeping your site live. We try to be super fair.

Copy First. Always.

Here's something most designers won't tell you: the text is the most important part of your website.

People don't come to look at pretty pictures. They come to find out if you can help them. The words do that work.

So I start with copy. I figure out what to say before I design anything around it. Colors, layouts, interactive elements — all of that comes after I know what message we're building for.

I don't use stock photos. Ever. Not the "two people shaking hands" kind, not the "woman staring thoughtfully out a window" kind, not any of it. If there's an image on your site, it has a reason to be there.

I don't design for the sake of design. I design to support the message. That means your site won't look like every other therapy site with soft blues and sans-serif fonts and the same generic "Welcome, I'm glad you're here" opener.

This isn't a template with your logo slapped on. It's built around your voice, your clients, your practice.

And I don't guess. My partner built a research system — 50,000+ nodes of peer-reviewed psychology, neuroscience, and marketing science. When I say "research-backed," I mean cited, checked, and actually used. Not a buzzword.

Two People. One Goal.

I speak therapist. My partner speaks code.

🧠

I'm the Translator.

I'm an LPC who figured out the marketing part the hard way. Trial, error, and way too many late nights. When you talk to me, you're talking to a peer. Same struggles. Same profession. Same frustrations with the marketing bullshit you've been sold before.

I've been where you are. I built Enlitens while living paycheck to paycheck, applying to insurance panels alone, figuring out every single thing myself. I'm still waiting on Blue Cross Blue Shield — it's been two years. I'm not here to tell you I have it all figured out. I'm still building. Still learning. Still in the trenches with my own practice.

But I did figure out the marketing part. And now I'm building what I wish I had when I started.

💻

My partner is the Architect.

They handle the technical build — the site, the SEO, the infrastructure that runs in the background. They don't do the talking. They do the building.

They have a degree in Art & Design with an emphasis in web design and a minor in marketing. They've been building websites since 2012. They're AuDHD — they spent years trying to find therapists who actually got it. Most didn't. Now they build tools so your website doesn't fail the people who need it most.

They're more of a coder than a traditional sketch-and-mockup designer, but they do both. They've built a knowledge system with over 50,000 research nodes — peer-reviewed psychology, neuroscience, marketing science. This isn't AI slop or generic templates. This is intentional, research-backed work. Built one entry at a time over nearly a year.

You won't work with them directly. They work for you, behind the scenes. But you'll feel their work in everything that runs.

We're Not Here to Trap You.

Let me be direct: we are not the kind of people who will hold you hostage because it didn't work out or you couldn't afford it.

We grew up without any supports. Every financial decision we make is backed with money we earned the hard way. We know what it feels like to scrape by, to wonder if you can afford the thing you need.

In my therapy practice, I take insurance. A large portion of my caseload is insurance clients. I also offer sliding scale to everyone — we work with you on a case-by-case basis.

Same here.

If you need to work out a different payment structure, talk to me. If something changes mid-project, talk to me. We're humans, not a billing department. I'd rather figure out a solution than lose a good relationship.

Just because I say "this is what it costs" doesn't mean we can't have a conversation.

Questions You Might Have

Then I tell you. The Fit Check is free. If it doesn't make sense for you, you've lost nothing but 20 minutes. I'd rather be honest upfront than waste both our time pretending this is a match when it isn't.

And honestly — sometimes it's not a fit because of timing, budget, or priorities, not because anything is wrong. If you need to come back later, you can. No hard feelings.

Depends on the project. I don't quote timelines until I know scope — because overpromising and underdelivering isn't how I operate. Once we scope it, you'll know the timeline. We'll set check-ins along the way so you're never wondering what's happening.

We often finish early. If something comes up, I communicate well in advance. No surprises.

For Collab Sessions: the $100 deposit is refundable with at least 3 business days notice. If you miss that window but need to reschedule instead of cancel, you keep the deposit — we'll just move your session.

If you no-show without notice, you forfeit the deposit. Same respect you'd expect from your own clients.

For website builds: The 52% deposit is non-refundable once work begins. We don't start until you've paid it, and we don't deliver until you've paid the remaining 48%.

Yes. The content — copy, images, everything on the site — is yours.

The code is yours too, technically. We build on Astro, which means your site is a bunch of files, not a drag-and-drop platform like Squarespace. If you want to leave and take your site elsewhere, I'll zip the files and send them. Just know it's raw code — useful if you have a developer who can work with it, less useful if you don't.

Either way, you're not locked in. I'm not going to hold your website hostage.

Email followup is included. Send your questions within a week of your session and I'll respond within 1-2 business days. Not a chatbot — me, actually reading and responding.

I do need you to respect boundaries though. I can't give everyone unlimited time and attention. If you need ongoing support beyond email followup, we can talk about what that looks like. But if you send me a question and give me a couple days, I'll be there.

Astro is a modern web framework. It's fast, secure, and doesn't require you to log into some clunky WordPress backend every time you want to see your site.

You don't need to know anything about it. That's my partner's job. But the short version is: your site is built with real code, not dragged and dropped. It loads fast, ranks well, and isn't dependent on a platform that could change its pricing or features on you.

When You're Ready

The 20-minute Fit Check is how we start.

No pitch. No pressure. Just a conversation to figure out if this makes sense for your practice.

If it's a fit, we talk next steps. If it's not, you leave with clarity anyway.

Book the Free Fit Check See the Pricing First →
Read the Free Guides → Google Reviews Guide → Collab Session Details →