[ Solo Therapist Marketing ]
You Do Therapy, We Do The Rest
You didn't go to grad school to learn SEO. And you shouldn't have to. We handle your marketing while you do what you trained for.
Liz Wooten, LPC • Therapist-built • You own everything
The system wasn't built for us.
You're seeing 20 clients a week, handling your own scheduling, managing insurance paperwork, and somehow you're also supposed to be a marketing expert?
Here's what nobody tells you in grad school:
Directories are crowded.
Your Psychology Today profile is one of hundreds of thousands. The same headshot-plus-bio format everyone else uses. The same hope that someone scrolling through will somehow pick you.
Agencies are expensive.
Custom therapist websites typically run $2,000 – $8,000¹. Full-service marketing retainers? $500 – $5,000/month². That's before ad spend.
Coaches teach you to do it yourself.
They're not bad people. But you're already doing too much yourself. The last thing you need is another course, another framework, another "if you just follow my system" promise.
Template websites make everyone look the same.
The soft blues. The stock photo of someone staring thoughtfully out a window. The same "Welcome, I'm glad you're here" opener that every other therapist uses.
The data backs this up: 79.5% of individual therapists spend less than $100/month on marketing³ — not because they don't want help, but because the help that exists is priced out of reach.
There's a gap here. We built something to fill it.
This is for the solo therapist who:
This page was written for you.
Not solo?
If you're running a group practice with multiple providers, that's a different scope. We work with groups too — but this page is about solo practitioners.
Learn about group practice options →Want to DIY?
We have a path for that with free resources. Real resources, not a bait-and-switch.
Explore DIY →I figured this out the hard way.
I have two Master's degrees. I'm working on my third. And I've never had a safety net.
When I started my practice, I had no support. No marketing budget. No one to show me how to get clients. I built Enlitens while living paycheck to paycheck, applying to insurance panels alone, and figuring out every single thing myself.
I'm still waiting on Blue Cross Blue Shield — it's been two years.
I'm not here to tell you I have it all figured out. I'm still building. Still learning. Still in the trenches with my own practice, seeing 30+ clients a week.
But I did figure out the marketing part. The hard way. Trial and error. Reading everything I could find. Testing what works. Building systems that actually function.
Now I'm building what I wish I had when I started.
"Not a course. Not a coaching program. An actual service where we do the work — and you own the result."
The paths we offer
Every path starts with a free 20-minute Fit Check. A conversation — not a sales call — where we figure out if we're aligned. If it doesn't make sense, we'll tell you. If someone else would serve you better, we'll say that too.
No commitment until we both agree it's a fit.
Book a Fit Check →The Collab Session
$250
One call. Real clarity.
A single, focused session where we figure out what's actually going on with your marketing. This isn't a pitch meeting. You leave with real deliverables.
| Deliverable | What It Is |
|---|---|
| 1-hour 1-on-1 with Liz | Live strategy session |
| Authenticity Guide | Your brand voice, documented |
| Ideal Client Profile | Who you should target |
| PT Profile Rewrite | Use it the same day |
| Next Steps Roadmap | Actionable plan |
Solo Path (Upfront)
$1,500 – $2,500
Built once. Owned forever.
A complete, custom-built website for your practice. No templates. No cookie-cutter layouts. Just a site that sounds like you and works for your clients.
- Custom design and build
- SEO foundations (schema, structure, speed)
- AEO + GEO optimization
- Mobile-responsive design
- 11% discount for paying upfront
All-In
$432/mo
We've got you. Completely.
Everything from Solo Path, with no big upfront cost. You pay $432/mo for 12 months, then $320/mo ongoing.
- Custom website (same quality)
- Ongoing hosting and security
- Monthly blog content
- Google Business Profile management
- SEO maintenance
- Updates included (no hourly fees)
The math:
| Year 1 | $432/mo = $5,184 |
| Year 2+ | $320/mo = $3,840/year |
No lock-in. Cancel anytime.
DIY
Free
No pitch. Just help.
If you have more time than money, we have resources. Free guides, templates, and open-source materials for therapists who want to do it themselves.
Real resources — not a lead magnet designed to funnel you into a call. If you go the DIY route and later decide you want help, we'll be here.
Explore DIY Resources →You own the site. No lock-in. No drama.
This matters. With most services, you're renting. Stop paying and you lose everything. With us, you own the files. The website, the content, the whole thing.
| Scenario | What You Own | If You Stop Paying |
|---|---|---|
| Paid upfront | Everything. Forever. | Site goes down, but files are yours |
| All-In (3+ months) | Everything. Forever. | Site goes down, but files are yours |
| All-In (<3 months) | Not yet | Site goes down AND you don't own files |
No contracts locking you in. No guilt trips. No "we own your domain" games.
We're not here to trap you. We're here to do good work for people who want it.
What the market actually charges.
We're not going to trash-talk other options. But you should know what's out there so you can make an informed decision.
| Service | Market Range (2025) | Our Price |
|---|---|---|
| Custom therapist website | $1,500 – $8,000+ | $1,500 – $2,500 |
| Therapist SEO (monthly) | $750 – $2,100/mo | Included |
| Full-service retainer | $1,200 – $2,500/mo | $320 – $432/mo |
Based on our research of therapist-specialized agencies in 2024–2025. We compared over a dozen pricing pages so you don't have to.
Why the difference?
We're not an agency. We don't have account managers, a sales team, or an office with exposed brick and a coffee bar. We built systems that let us do high-quality work without the overhead. You're paying for the work — not the brand name.
The Partnership
I'm not doing this alone. I work with a partner who builds everything behind the scenes.
The weird part? They're your ideal client.
My partner is AuDHD with a background that would make your intake form blush. They spent years trying to find therapists who actually got it. Most didn't. Now they build tools so your website doesn't fail the people who need it most.
Peer-reviewed psychology, neuroscience, marketing science. Built one entry at a time over 11 months.
This started as a tool for my Master's at King's College London. "Research-backed" means cited, peer-reviewed, checked.
Workflows built for how therapy practices actually run. Not repurposed marketing tools.
You get me for strategy, voice work, and monthly check-ins. The backend runs on systems my partner spent nearly a year building. They don't do the talking — but you'll feel their work in everything that runs.
Questions you're probably asking
$432/mo = 4 client sessions at $100-125/hr. One new recurring client covers it.
Then we figure out why. A website is one piece of a bigger picture — your referral network, your niche clarity, your Psychology Today presence, your Google Business Profile. If something's not working, we troubleshoot together. That's what "Managed" means. We don't just build and disappear.
No contract. Cancel anytime. The only thing: if you're on All-In and leave before month 3, you don't own the files yet (you haven't hit the ownership threshold). After month 3, you own everything regardless.
Fair question. The therapy marketing space is full of people who've never sat across from a client, selling cookie-cutter templates and calling it "custom." I'm a therapist. I built this because I was frustrated by the same stuff you are. If it doesn't feel right after our Fit Check, don't move forward. No pressure.
Nothing. If you want to DIY it and you've got the time, go for it. Template builders work fine for getting something up. But if you want something that actually sounds like you, ranks in search, and doesn't look like every other therapy site — that's what we do. We build it. You own it.
Two people. No overhead. I handle strategy and client work. My partner — who has a design degree, marketing background, SEO certifications, and has been building websites since 2012 — handles the technical build. They built the 50,000+ node knowledge system. Agencies charge what they charge because they're paying account managers, salespeople, project managers, and contractors marked up 2-3x. We don't have any of that. You talk to me. They build your site. Done.
Website, SEO, Google Business Profile management, monthly blog content, hosting, security updates, and ongoing support. All managed for you. No hourly fees for updates. No, 'that's out of scope' surprises.
Ready to talk?
Book a free 20-minute Fit Check. No commitment before we talk. No pressure during. Just a conversation.
If it's not a fit, we'll tell you. If we think you'd be better served by someone else, we'll say that too.
20 minutes. No commitment. Just a conversation to see if we're aligned.