Group Practice Marketing for Therapists

Most therapy marketing agencies charge $3,000-$5,000/month and assign you to an account manager who handles 20+ accounts. They use templates. They write copy that could apply to any practice. They don't know your therapists' names.

We're not an agency. I'm your direct point of contact — every call, every check-in. My partner builds the backend systems. There's no handoff. No middlemen. And every piece of content is backed by a 50,000-node research database that took 11 months to build. That's not a sales pitch. That's how we actually operate.

Here's a number most practice owners don't track: turnover cost. Recruiting a new therapist costs $5,000-$15,000 in time, interviewing, onboarding, and lost revenue during the gap. Client disruption costs even more — some clients leave when their therapist does and never come back.

This investment helps your therapists get better-fit clients. Less mismatch = less burnout = lower turnover. The cheapest marketing investment is the one that keeps your people.

For hard numbers: Group practices typically see 20-40% profit margins. If this helps retain even one therapist per year, it pays for itself several times over.

Fair. Most therapist marketing is built by people who've never sat with a client, never written a progress note, and don't understand why "I create a safe space" fails as a differentiator.

I'm a practicing LPC with my own caseload. I built my practice from nothing — no financial support, no family safety net — while working full-time through grad school. I've been through the administrative overwhelm myself.

And before we work together, we do a Fit Check. 20 minutes. Free. If we're not aligned, we'll say so. We'd rather turn down work than take on a practice that doesn't fit.

Psychology Today puts your therapists in a directory with hundreds of other profiles. Clients scroll past most of them in seconds. The first 200 characters are all that matters, and most profiles waste them on credentials and therapy modality abbreviations.

A website does something different: it tells a story. It lets a potential client spend 5 minutes reading about a therapist instead of 5 seconds scanning a directory listing. And when someone finds your site through Google — searching for something specific like "EMDR for childhood trauma St. Louis" — they're already more invested than a casual PT browser.

PT is a starting point. A website is where conversion actually happens.

That's fine. The Promise is voluntary. We still do excellent work for practices that don't sign it.

But here's what The Promise means: You're publicly committing to invest in your therapists and clients — not just your bottom line. Some owners find that uncomfortable. Others find it clarifying.

We're not here to judge how you run your practice. We're here to build tools that help good practices grow. If you're already treating your people well, The Promise is just a way to put that on record.

Turnover is normal. Industry data shows 30-35% of behavioral health clinicians leave their positions each year — for private practice, relocation, or burnout. We build with that reality in mind.

When a therapist leaves, their profile gets archived (not deleted — there's SEO value we don't want to throw away). When a new therapist joins, we build them into the system with the same care, using the same research-backed process.

The practice's SEO and infrastructure stays intact. You're investing in the practice's authority, not just individual profiles.

Yes. I'm based in Missouri, and some of our verified stats are regional because that's where we have the deepest data. But the problems we solve — therapist burnout, client-therapist mismatch, websites that don't convert, Psychology Today fatigue — exist everywhere.

The research system doesn't care where you're located. Peer-reviewed psychology and neuroscience work the same in California as they do in Missouri. And local SEO strategies adapt to whatever market you're in.